In 1973, Jerry D. Smith opened the Ames Hearing Aid Center in Ames, Iowa. After successfully providing quality service to many people in the Ames area, Jerry realized the need for quality service in many other Iowa communities, both large and small. Today, HEARING UNLIMITED, formerly the Ames & Black Hawk Hearing Aid Centers and affiliated offices, has 26 locations in Iowa making Hearing Unlimited the largest and most successful hearing aid dispensing system in Iowa.

The success of HEARING UNLIMITED is due to the dedication of the Smith family and their many employees. In 1975, Judy A. Smith, then a nurse for an ear specialist, joined her husband in building Hearing Unlimited. Judy has a Master’s degree in audiology from the University of Northern Iowa, and is the Director of Audiology for HEARING UNLIMITED with currently 7 other clinical audiologists on her staff. Judy services the Ankeny location.  
Michael D. Smith, NBC-HIS, son of Jerry and Judy Smith, joined the business in 1987. Michael services the Clarion, Jefferson and Ames offices and is a member of both the Iowa Association of Hearing Health Professionals and the International Hearing Aid Society. Michael is a Past-President of the Iowa Association of Hearing Health Professionals and was appointed by former Governor Branstad to serve a three-year term on the Iowa Hearing Aid Dispensers Licensing Board.  
Jeffrey S. Smith, NBC-HIS, son of Jerry and Judy Smith, joined the family business in 1987. Jeff is Nationally Board Certified and is a member of both the Iowa Association of Hearing Health Professionals and the International Hearing Aid Society. Jeff services the Oelwein and Waterloo locations.  
Cami Lawless, HIS, daughter of Jerry and Judy Smith, has worked in the family business for most of her life. She now manages a hearing aid office in Maplewood, Minnesota. Cami is a hearing instrument specialist and a member of the Iowa Association of Hearing Health Professionals and the Minnesota Hearing Aid Society.  

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